Anteprima’s Wirebags Bring Light and Love to a Dark World

Anteprima’s Wirebags Bring Light and Love to a Dark World

MILAN — Japanese style brand Anteprima may very well confuse certain individuals as what strikes a chord for the overwhelming majority as the most famous thing planned by pioneer Izumi Ogino is a sack. 

What's more, in addition to any sack, yet the Wirebag made essentially through the weaving of PVC strings.

First delivered in 1998, Wirebags keep on being conveyed by ladies, all things considered, with young ladies especially showing interest.

During the current year's Milano Design Week, Anteprima praised its 30th commemoration with its fall/winter 2023/2024 show on Feb. 

23 in Milan. Ogino divulged new attire as well as sacks during the show, which saw a huge number come conveying their #1 Wirebags.

After the show, Ogino was at Anteprima's Milan store, where daylight gushed through the enormous, windowed veneer, causing the Wirebags in the window show to shimmer.

Ogino is pleased with her weaving abilities and needed to utilize them in making a pack. The hand-weaved strategy makes unmistakable turns in the materials that prompt light to reflect, giving a lovely shimmer and sparkle. 

The primary Wirebags were sold out soon after raising a ruckus around town.

"I assume having no logo likewise made it well known."

Last year's arrival of a smaller than normal Wirebag with a chain for the purse to be worn over the shoulder is becoming well known principally among ladies in their 20s and 30s. It looks reasonable for individuals who convey just a cell phone and some frill like lipstick.

The brand keeps on integrating current components into its unique item. A Wirebag that gleams in obscurity was created in a joint effort with a college in Hong Kong. Enriching strings that sparkle are weaved with the ordinary material. 

The organization likewise plans to sell sacks made of reused materials.

"Utilizing the most recent innovation draws mindfulness," Ogino said.

Throughout the course of recent years, the brand has stayed consistent with its adage of "savvy, valuable with adoration."

Ogino said, "Regardless of whether they sell well, I need to make apparel and sacks that individuals will adore."